Assetgo is an app which aims to help young people create financial foundadtions that last a lifetime. Assetgo utilises Artifical Intelligence to tailor its learning resources to the user so my brand behaviour aims to express the diverse ways that we learn and grow. The logo elements change and evolve depending on what is being communicated giving the opportunity for the brand to be expressive. The app uses the brands elements to reflect your progress and express your learning style. Assetgo’s use of colour is fun and playful helping to engage a young audience.